Tag: Salesforce
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Bring Back Pardot: A Call for Community Support
The rebranding of Pardot to “Marketing Cloud Account Engagement” has caused some confusion and frustration among subject matter experts. The new name is not only difficult to remember and pronounce (um yes, I’m a MCAE expert???), but it also shares part of its name with a wholly unrelated product, making it even more challenging to…
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5 Tips for Gravity Forms & Pardot’s Form Handler
I have a few years experience with maintaining a high traffic WordPress website that uses Gravity forms to capture leads and hook into Salesforce via Pardot’s form handler feature. Here are my favorite tweaks to capture leads from WordPress and into Pardot. Gravity forms just happens to be my favorite tool to do so. Here’s…
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Building Landing Pages with Pardot’s (new) Drag & Drop Editor
The blue cloud company, (aka Salesforce) released a much appreciated enhancement for their marketing automation platform (aka pardot, aka MCAE) in their Winter 2022 release. Setup details about it are here: Build Landing Pages Faster with Drag-And-Drop Editor Once you (or your Salesforce admin) jumps through the setup hurdles you’re off to the races! But,…
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Marketing Cloud Account Engagement (Pardot), SALESFORCE CERTIFIED Specialist Tips
I have been neck deep in Salesforce’s Pardot (now known as Marketing Cloud Account Engagement powered by Pardot) marketing automation software for the past two years for a b2b company. About six months ago I decided to take the Pardot Specialist exam. I read all of the ‘how-to’ succeed guides that I could get my…
